Building an Effective Attribution Model for Marketing ROI

Building an Effective Attribution Model for Marketing ROI In the intricate world of B2B marketing, understanding the effectiveness of each marketing initiative is not just a necessity but a cornerstone for success. This brings us to the pivotal role of an effective attribution model in gauging Marketing Return on Investment (ROI). This comprehensive analysis will […]

The Shocking Truth About Email Marketing: You’ve Been Doing It Wrong!

The Shocking Truth About Email Marketing: You've Been Doing It Wrong!

As digital marketers, we all know the importance of email marketing in today’s business world. It is one of the most powerful and cost-effective ways to promote products or services and to stay in touch with customers. However, despite its popularity, email marketing is often done wrong. In this article, we will reveal the shocking […]