Last Updated: 24 December 2022

1. Introduction

Welcome to Market Wavegen OPC Private Limited / Market Wavegen’s Privacy Policy. This policy outlines how we, at www.marketwavegen.com (“Website”), handle your personal information. We are committed to ensuring your privacy and the security of your personal data. By using our website, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We collect various types of personal identification information from you through different means. This information may be obtained when you visit our website, register an account, complete a form, participate in surveys, or engage with the various features and services we offer. The types of personal information we may collect include:

• Name: Your full name, which helps us personalize our interactions with you.
• Email Address: Your email address, which serves as a means of communication.
• Contact Information: Your phone number and/or physical address for communication purposes.
• Company Information: If applicable, the name of your organization, helping us tailor content to your business needs.
• Usage Information: Details about how you navigate and utilize our website, including pages visited, time spent, and other user behaviour data.

3. How We Use Your Information

We use the information collected for specific purposes, including but not limited to:

• Lead Generation: Providing insights, tools, and services related to lead generation, assisting you in understanding and attracting potential customers.
• Communication: Responding to your inquiries, questions, and requests, ensuring efficient and relevant communication.
• Improvement: Enhancing our website and services based on your feedback and user data.
• Marketing: Sending periodic emails or newsletters containing information about our products, services, promotions, or other topics we believe might be of interest to you.

4. How We Protect Your Information

We maintain strict security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes secure server storage and the implementation of physical, electronic, and managerial safeguards.

5. Sharing Your Personal Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your data with trusted third-party service providers who assist us in operating our website, managing our business, or servicing your needs. This is done only to the extent necessary for these purposes. Additionally, we may share aggregated and non-personal information for marketing or analytical purposes.

6. Your Rights and Choices

We respect your rights regarding your personal information. You have the right to:

• Access and update your personal information.
• Opt-out of receiving marketing communications from us.
• Request the deletion of your personal information, subject to applicable legal requirements.
• Object to the processing of your personal information when applicable.

To exercise these rights or if you have any questions or concerns regarding your personal information, please contact us at legal@marketwavegen.com.

7. Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. We encourage you to review this Privacy Policy periodically for updates. The date of the last revision will be indicated at the top of this page.

8. Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data practices, please reach out to our Legal Counsel at legal@marketwavegen.com.

By using our website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms and conditions. Your privacy and security are of utmost importance to us, and we are dedicated to ensuring the protection of your personal information.

Lead Generation, Proof of Concept, and Limitation of Liability

Lead Generation and Proof of Concept

Understanding Lead Generation for Different Funnel Stages

Market Wavegen Roles:

• TOFU (Top of Funnel): Market Wavegen engages a broad audience through captivating content designed to enhance brand awareness.
• MOFU (Middle of Funnel): Market Wavegen nurtures interested leads by delivering valuable insights and building trust.
• BOFU (Bottom of Funnel): Market Wavegen delivers high-intent Buyer’s Journey leads by filtering them through BANT Methodology and SQL methodology, thereby converting engaged leads into customers by addressing specific needs and providing incentives.

Proof of Concept from Leading Agencies

TOFU Proof:

• Website Traffic: Monitored through tools such as Google Analytics to track visitor numbers and behaviour.
• Social Media Engagement: Measured via likes, shares, and comments on platforms such as Facebook, LinkedIn, and Twitter.
• Email Sign-ups: Tracked through email marketing tools like Mailchimp, highlighting the number of new subscribers.

MOFU Proof:

• Email Open Rates: Percentage of recipients who open marketing emails, reflecting engagement.
• Click-Through Rates (CTR): Measures the effectiveness of email content in prompting further actions.
• Lead Generation: Number of new leads generated through webinars, whitepapers, and other MOFU activities.

BOFU Proof:

• In instances where the lead generation process involves a full-funnel approach, Market Wavegen shall provide comprehensive proof encompassing TOFU, MOFU, and BOFU stages. If the engagement commences from the mid-funnel stage, proof of both MOFU and BOFU stages will be presented. Should the engagement be limited solely to the BOFU stage, the corresponding call recordings will be provided.
• Call Recordings: In addition to the aforementioned proofs for each funnel stage, Market Wavegen will provide call recordings of BOFU leads, following either the BANT or SQL methodologies as agreed upon at the initiation of the engagement.

Detailed Proof of Concept (By Request) For clients requiring a more detailed proof of concept, including screenshots of the proofs and call recordings of telemarketing leads, a formal request must be made. This ensures that all data is handled securely and provided accurately to demonstrate the effectiveness of the marketing strategies employed.

Limitation of Liability

Market Wavegen OPC Private Limited shall be responsible solely for providing the agreed-upon marketing and lead generation services as specified. Market Wavegen shall not be held responsible for the purchaser’s end results or the final outcomes of the leads provided. Any disputes regarding the end results shall not be entertained, as Market Wavegen’s responsibility is confined to the delivery and performance of the services as outlined.

For any legal inquiries or additional information, please contact our legal team at legal@marketwavegen.com.