Effective Date: 24 December 2022

1. Introduction

Welcome to Market Wavegen OPC Private Limited / Market Wavegen, your trusted partner in lead generation and related services. These comprehensive Terms and Conditions (“Terms”) govern your use of our website, www.marketwavegen.com, and outline the terms and conditions under which you may purchase our services and products. Please read these Terms carefully before accessing our website or making any purchases from Market Wavegen OPC Private Limited / Market Wavegen.

2. Definitions

• “Market Wavegen OPC Private Limited / Market Wavegen” refers to the legal entity that owns and operates the website www.marketwavegen.com, specializing in lead generation and related services.
• “Website” refers to our online platform, www.marketwavegen.com, where we showcase our services and products.
• “Services” encompasses the range of lead generation solutions, tools, and related services provided by Market Wavegen OPC Private Limited / Market Wavegen.
• “Products” refers to any physical or digital goods offered for sale on our website.
• “User” or “You” denotes any individual or entity accessing, browsing, or making a purchase on our website.

3. Use of Our Website

3.1. Eligibility: By accessing and using our website, you affirm that you are at least 18 years of age or are accessing the website under the supervision of a legal guardian. Market Wavegen OPC Private Limited / Market Wavegen is intended for use by individuals and businesses eligible under applicable law.

3.2. Account Registration: Certain services on our website may require you to create an account. You are responsible for maintaining the confidentiality of your account information, and you are fully accountable for all activities conducted under your account.

3.3. Prohibited Activities: You agree not to engage in any activities on our website that are illegal, unethical, or violate these Terms. Prohibited activities include, but are not limited to, unauthorized access to our systems, data scraping, and any attempts to disrupt the normal functioning of our website.

4. Purchasing Services

4.1. Service Descriptions: Market Wavegen OPC Private Limited / Market Wavegen strives to provide accurate descriptions of our services. However, please note that service details, pricing, or availability may change over time. We do not guarantee that all information on our website will always be up-to-date or free from errors.

4.2. Payment: Payment for our services is securely processed through our chosen payment gateway. By engaging our services, you agree to provide accurate payment information and authorize us to charge the specified amount for the service(s) you request.

5. Refunds and Returns

5.1. Refunds: Market Wavegen OPC Private Limited / Market Wavegen’s refund policy is specific to the service provided. Detailed refund eligibility information can be found in the respective service description. We are committed to ensuring transparency in our refund policies.

6. Intellectual Property

6.1. Ownership: All content displayed on our website, including but not limited to text, graphics, logos, images, and software, is the exclusive property of Market Wavegen OPC Private Limited / Market Wavegen and is safeguarded by intellectual property laws. You are expressly prohibited from using our content without obtaining prior written consent.

6.2. User-Generated Content: If you choose to submit content to our website, such as reviews or comments, you grant Market Wavegen OPC Private Limited / Market Wavegen a non-exclusive, royalty-free, worldwide license to utilize, reproduce, and distribute that content as we see fit.

7. Privacy Policy

Our Privacy Policy, accessible on our website, delineates how we collect, use, and protect your personal information. By using our website and services, you agree to abide by the terms of our Privacy Policy.

8. Limitation of Liability

8.1. No Warranties: While Market Wavegen OPC Private Limited / Market Wavegen strives to offer accurate and reliable information, we make no warranties or representations regarding the accuracy, completeness, or reliability of the information on our website, nor the quality of our services and products.

8.2. Limitation of Liability: To the fullest extent permissible under applicable law, Market Wavegen OPC Private Limited / Market Wavegen shall not be held liable for any direct, indirect, incidental, special, or consequential damages arising from or in connection with your use of our website or the purchase of our services and products.

Lead Generation and Proof of Concept

Understanding Lead Generation for Different Funnel Stages

Market Wavegen Roles:

1. TOFU (Top of Funnel): Market Wavegen engages a broad audience through captivating content designed to enhance brand awareness.
2. MOFU (Middle of Funnel): Market Wavegen nurtures interested leads by delivering valuable insights and building trust.
3. BOFU (Bottom of Funnel): Market Wavegen delivers high-intent Buyer’s Journey leads by filtering them through BANT Methodology and SQL methodology, thereby converting engaged leads into customers by addressing specific needs and providing incentives.

Proof of Concept from Leading Agencies

TOFU Proof:

1. Website Traffic: Monitored through tools such as Google Analytics to track visitor numbers and behaviour.
2. Facebook, LinkedIn, and Twitter.
3. Email Sign-ups: Tracked through email marketing tools like Mailchimp, highlighting the number of new subscribers.

MOFU Proof:

1. Email Open Rates: Percentage of recipients who open marketing emails, reflecting engagement.
2. Click-Through Rates (CTR): Measures the effectiveness of email content in prompting further actions.
3. Lead Generation: Number of new leads generated through webinars, whitepapers, and other MOFU activities.

BOFU Proof:

1. In instances where the lead generation process involves a full-funnel approach, Market Wavegen shall provide comprehensive proof encompassing TOFU, MOFU, and BOFU stages. If the engagement commences from the mid-funnel stage, proof of both MOFU and BOFU stages will be presented. Should the engagement be limited solely to the BOFU stage, the corresponding call recordings will be provided.
2. Call Recordings: In addition to the aforementioned proofs for each funnel stage, Market Wavegen will provide call recordings of BOFU leads, following either the BANT or SQL methodologies as agreed upon at the initiation of the engagement.

Detailed Proof of Concept (By Request) For clients requiring a more detailed proof of concept, including screenshots of the proofs and call recordings of telemarketing leads, a formal request must be made. This ensures that all data is handled securely and provided accurately to demonstrate the effectiveness of the marketing strategies employed.

Limitation of Liability Market Wavegen OPC Private Limited shall be responsible solely for providing the agreed-upon marketing and lead generation services as specified. Market Wavegen shall not be held responsible for the purchaser’s end results or the final outcomes of the leads provided. Any disputes regarding the end results shall not be entertained, as Market Wavegen’s responsibility is confined to the delivery and performance of the services as outlined.

9. Governing Law and Dispute Resolution

United States Location (Miami, Florida) These Terms are subject to the jurisdiction of the laws of the United States, with a particular emphasis on the state of Florida. Any disputes arising from or associated with these Terms will be resolved through arbitration, following the regulations outlined by the [Arbitration Association], unless contrary to the requirements of the applicable law.

Indian Location (Pune, Maharashtra, India) These Terms are governed by the laws of India, with a focus on the state of Maharashtra, where our location is based in Pune. Any disputes that may arise concerning these Terms will be settled through arbitration, in accordance with the rules established by the [Arbitration Association], unless it conflicts with the mandates of the applicable law.

10. Changes to Terms and Conditions

Market Wavegen OPC Private Limited / Market Wavegen reserves the right to modify these Terms at any time. Any updates will be posted on our website. Continued use of our website and services after modifications constitute your acceptance of the revised Terms.

11. Contact Us

Should you have any inquiries or concerns regarding these Terms and Conditions, please do not hesitate to contact our dedicated customer support team at legal@marketwavegen.com.

Thank you for choosing Market Wavegen OPC Private Limited / Market Wavegen. We greatly value your trust in our services and products and look forward to serving your lead generation needs.