Engage Active
Buyers

Validate Real Intent.
Build Predictable Pipeline.

Turn Real Buyer Activity Into Revenue Impact

Market Wavegen helps B2B teams identify in-market buying groups, validate interest through human-led conversations, and scale revenue pipeline across global regions. Every program runs on Mantech Mark™, our ISO-certified signal intelligence platform analyzing more than 32 million daily buyer signals across industries, geographies, and buying journeys.

Why Global B2B Teams Choose
Market Wavegen

Signal-First Go-To-Market

01

Decisions are driven by live buyer behavior, research activity, renewal signals, and competitive movement—not static personas or historical assumptions.

Pipeline-Focused Execution

02

Programs are measured by opportunities created meeting quality, sales readiness, and velocity—not raw lead volume.

Verified Global Data Foundation

03

Identity, role, consent, and intent are verified using ISO-certified workflows inside Mantech Mark™.

Precision at Scale

04

Access 147M+ professionals and 498M+ companies, continuously scored and reprioritized based on readiness and timing.

Human-Led Validation

05

Tele-qualification teams validate real interest, project context, and timing before sales engagement.

Regional Fluency

06

Localized language, cultural nuance, and market-specific execution across APAC, EMEA, North America, and LATAM.

From Signals to
Revenue Outcomes

We Optimize for Revenue, Not Lead Volume.

Market Wavegen connects buyer signals directly to business outcomes leadership tracks.

-40%

Cost Per Opportunity

We drive down CAC by focusing strictly on in-market buying groups, eliminating waste on passive leads.

+25%

Meeting-To-Opportunity Conversion

Higher quality leads mean higher conversion rates. Our validated signals ensure sales talks to ready buyers.

95%

Sales Readiness Score

Every account is scored based on real behavioral signals, ensuring your team prioritizes the right deals.

3.5x

Pipeline Created

Direct impact on predictable revenue pipeline through human-qualified demand generation.

-30%

Reduction In CAC

Streamlined targeting and validation significantly reduce the cost of acquiring new customers.

-20%

Reduction In Sales Cycle

By identifying buyers later in their journey, we help you close deals faster and more efficiently.

Proven Results

Teams consistently report stronger meeting quality and higher pipeline velocity compared to volume-based demand programs.

↑ Quality

Meeting Quality

↑ Velocity

Pipeline Velocity

AI-Orchestrated
Demand Execution

AI Runs the Engine. Your Team Closes.

Artificial intelligence manages prioritization, sequencing, timing, and channel selection so revenue teams focus on closing.

What the System Handles

Real-Time Signal Detection

Analyzing 32 million daily signals to identify active buying groups and intent.

Smart Account Prioritization

Scoring and ranking accounts based on buying readiness and potential revenue impact.

Automated Campaign Sequencing

Orchestrating multi-channel outreach triggered by verified behavioral changes.

Continuous Optimization Loop

AI-driven feedback cycles that refine targeting and messaging based on performance data.

Business Impact

Pilot programs show reduced time-to-first-meeting and higher meeting acceptance rates.

↓ Time
Meeting Speed
↑ Accept
Acceptance Rate

ABM and Intent as the
Operating System

One System That Keeps Sales and Marketing Aligned.

Intelligent Database ABM™ unifies firmographics, technographics, and live intent signals.

Global Data
Technographics
Intent Score
Intent
Engine™
1

498M+ Global Companies

Continuously scored global companies.

2

Technographic Intelligence

Technographic intelligence and renewal cycles.

3

Buying Behavior

Buying behavior and content engagement.

4

Real-time Intent Scoring

Real-time intent scoring and prioritization.

Result

Dynamic account lists update continuously. Sales and marketing operate from the same priority universe.

Proprietary Intelligence

Flip Signals :
Emotional Buyer Intent Intelligence

Know Who Is Ready. Know Why.

Flip Signals™ reveals buyer motivation, urgency, and readiness by analyzing emotional context behind behavior.

What Flip Signals Captures

Signal Sources
Product reviews and forums
Open social discussions
Job postings and hiring indicators
Public competitor comparisons

Emotional Context Identified

Market Wavegen Analysis
Frustration with current vendors
Urgency driven by timelines or pressure
Dissatisfaction around pricing, support, or adoption
Optimism tied to new initiatives

Why This Converts Better

Buyer emotion fades quickly. Teams that respond first convert a higher share of motivated buyers.

How We Create
Demand

The Laboratory
Laboratory Phase
ICP & Buying Group Identification
01

ICP & Buying Group Identification

Pinpointing the high-value accounts and the specific decision-makers within them.

AutomatedVerifiedHigh-Velocity
02

Omnichannel Intent Detection

Analyzing behavioral signals across search, social, and third-party research platforms.

AutomatedVerifiedHigh-Velocity
03

Targeted Content & Signal Sequencing

Delivering the right message at the right time based on verified stage in the journey.

AutomatedVerifiedHigh-Velocity
04

Human-Led Interest Validation

Connecting directly with buyers to confirm timing, project scope, and readiness.

AutomatedVerifiedHigh-Velocity
05

Sales-Ready Account Handoff

Providing the sales team with context-rich opportunities ready for conversion.

AutomatedVerifiedHigh-Velocity
06

Continuous Pipeline Optimization

Analyzing closed-loop data to refine targeting and messaging for maximum velocity.

AutomatedVerifiedHigh-Velocity

Core Strengths

Real buyer research and intent signals

Emotional-intent intelligence via Flip Signals™

498M+ ABM-ready companies

147M+ verified contacts

Multi-channel global activation

Localized execution across major regions

Six-layer validation: email, phone, role, geo, LinkedIn, intent

Weekly SLA-driven delivery

Trusted by Global B2B Brands

  • Saviynt
  • Microsoft
  • Amazon
  • Google
  • Oracle
  • Cisco
  • Adobe
Feedback Lab // 04

What Our
Partners Say

Real intelligence from the front lines of demand generation. See how we transform signal into revenue.

Verified Partnership Outcome

"Working with Market Wavegen has been a thoroughly satisfying experience. Their expertise in distilling complex data and providing regional insights laid the groundwork for success at our premier event in an untapped market."

Veeam Software
Strategic Marketing Partner

Answering Your
Questions

Everything you need to know about our signal-first approach and how we drive revenue.

Contact Support
Limited Access Pilot

Try out Mantech Mark now!

Harness the power of signal-first demand generation and transform your outreach today.

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