Marketing automation has long been praised as the secret weapon of modern marketers. From streamlining email sequences to routing leads into CRMs, automation has made it possible to do more with less. But what if the very system designed to … Read More
Author Archives: mahesh-wp
Why Paid Ads Are Getting More Expensive? (And How to Beat the System)
The Paid Ads Crisis: What Every B2B Marketer Needs to Know If you’ve noticed your cost per lead skyrocketing lately, you’re not imagining things. Whether you’re running campaigns on Google, LinkedIn, Meta, or programmatic platforms, digital advertising costs have surged … Read More
The Secret Psychology of B2B Buying Decisions (It’s Not What You Think)
“We’re a data-driven company. We only buy based on ROI.”That’s what most B2B decision-makers will tell you.But dig deeper, and you’ll find that the real story isn’t just logic—it’s human behavior. Despite the spreadsheets, procurement policies, and long sales cycles, … Read More
Why Your Sales Team Hates Your Marketing Team (And How to Fix It)
In many B2B organizations—particularly among agencies, publishers, tech platforms, and SaaS companies—tension between sales and marketing isn’t just common; it’s chronic. Sales reps claim marketing provides unqualified leads, while marketers argue sales doesn’t follow up properly. The result? A misaligned … Read More
How to Ethically Win Over Your Competitor’s Customers Before Renewal
“You don’t need to lie, cheat, or bait-and-switch to win. You just need to listen better than your competitors.” In today’s fiercely competitive market, the most effective customer acquisition strategy isn’t shouting louder—it’s being smarter and more ethical. If your … Read More
