When it comes to sales and marketing, taking a shotgun approach rarely yields the best results. Instead, it’s important to understand your Ideal Customer Profile (ICP) and their needs before you even think about approaching them.
This understanding will not only save you time and effort but also increase the likelihood of success. Imagine trying to sell snow gear to someone who lives in a tropical climate. No matter how amazing your product is, it’s simply not relevant to their current situation. By understanding your ICP’s needs, you can ensure that your solution or service aligns with what they require right now.