Focus on both nurturing and attracting leads


The most successful companies focus on both nurturing and attracting new leads. Some of the best companies have mastered this strategy by focusing on lead conversion rates and number of sales opportunities. By doing so, they’ve established a strong foundation for their business growth. However, this isn’t always easy to do—it takes a lot of time and effort from everyone involved! Here are some tips that will help you master this strategy:

Nurturing Leads

You should be nurturing all your leads, not just the ones who are ready to buy. With so many decisions and options available to buyers, it’s critical that you stay top-of-mind with them and demonstrate a commitment to providing value before trying to close any deals.

Before we get into how you can nurture leads, let’s first talk about why this is important.

  • It helps you build trust: When someone buys from a company for the first time, they’re often hesitant about whether they made the right decision. Nurturing allows you to earn their trust by showing them that purchasing from you won’t be a one-time thing—you’ll continue supporting them throughout their journey with your product or service. This builds loyalty by demonstrating that buying from your brand means investing in an ongoing relationship.
  • It creates familiarity: While most people know what they want when it comes time for purchase decisions (i.e., looking at online reviews), others might still have questions about what makes sense for their situation and need reassurance that buying from you is going to provide value for them over time (i.e., asking questions). By answering these questions early in the sales process, prospects are able to form more solid opinions about whether or not purchasing from your company will be worth it down the line—which also increases conversion rates!

Attracting Leads

As you know, it’s important to attract leads from multiple sources. To do this effectively, you need to use a variety of lead generation techniques. For example, we’ve found that targeting leads based on their needs and interests can be more effective than general advertising.

You should also consider using a lead scoring system to determine the best leads for your business. This will help you sort through all of your potential customers and prioritize those who are most likely to make purchases or become loyal clients.

Now that we’ve covered how attracting new customers works, let’s move on to nurturing them into repeat buyers!

Increase conversion rates.

The conversion rate is the number of people who take an action divided by the total number of people who view your site. For example, if 100,000 people visit your site and 10% buy something from you, the conversion rate would be 10%.

Increasing sales is about getting more visitors to convert into customers. If you want to improve your conversion rates, you need to identify what’s holding back your visitors from taking action and then fix it.

You need to nurture and attract new leads in order to grow your business.

You need to nurture leads, attract leads and increase your conversion rates.

This is not to say that you should focus only on one or the other. You can’t just attract a bunch of people into your funnel and hope they’ll convert. And you can’t just sit back and wait for them to contact you after seeing one of your ads somewhere online. For a business to be successful in any market, it needs both nurturing and attracting new customers from day one through the life cycle of their relationship with your brand until they become paying customers – if this sounds like something you want (and why wouldn’t it?), then read on!


The most successful sales teams don’t just sell, they nurture and attract leads. Sales is a complex process, and if you want to be successful, you need both nurturing and attracting leads in your playbook.